Amigo Ghigo RoggeroGiu 06, 2017 Arts & Music, CultureGiuseppe Roggero, named by all Ghigo, was the first Italian to undertake the profession of Public Relations Consultant with a strong international component practiced mainly in the United States where he was formed, At the University of Madison, Wisconsin. She missed about fifteen years ago and this year she would become Nineteen.One free spirit, a great reader, a man of vast culture, a trainer for many young people who then approached a profession practically unknown in Italy. He has taught for many years at the IULM University, after having had an experience at the IOAO in Turin. He was actually a lonely man who loved to stay away from home in Milan or to New York, where he was traveling all day, between a museum and a cafeteria He had a singular character, Ghigo, social and gentle with everyone, great speaker, sometimes disappearing from circulation and reappeared even after a whole week. Among the many things he did in life, he was also personal consultant of Gianni Agnelli. Was the curator of the first Italian Manual of Public Relations, for the types of the publishing house Franco Angeli and which for various shades was the reference book of the sector and is still present on the market. Both of Genoese origin have been linked by a Strong affection for Ghigo, as a man and as a professional, even though we often find ourselves in contrast to his bizarre way of managing the profession and the things of life. We remind them with nostalgia. Our talk was infinite, often in two restaurants in Milan, which lasted until late: the Ranch in the Fiera area and another, closed for a long time, in the Garibaldi area, which in the nineties ended service around four in the morning. Ghigo was creativity and improvisation, superficiality and freedom. We remember him with transport.Mauro Pecchenino